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You'll be scored against the following key areas
Vision
Provides direction and focus. A well-defined vision acts as a North Star guiding business decisions and marketing.
Strategy
A well-defined strategy is the foundation of your business success. It involves understanding your target audience, developing a unique selling proposition, and setting clear goals for your marketing efforts.
Lead Generation
Lead generation is the process of attracting potential customers and capturing their interest in your products or services.
Lead Conversion
Lead conversion is the process of turning potential customers into paying clients.
Online Presence
Having a strong online presence is crucial for small business owners, website, social media.
Content Strategy
Content is a powerful tool for attracting, engaging, and retaining your target audience.